Every
business enterprise has a profit oriented objective and enterprises
work with various strategies and methods to achieve this objective.
Marketing of products and services through various means help the
enterprises in achieving their goal. However marketing strategies have
changed over the years with the changing and technology landscape.
Today, most of the leading and brands as well as some small and medium
enterprises have their footprints on the world wide web. The increasing
use of digital media as a communication tool by the customers has
promoted the e-commerce initiatives of enterprises.
With
diminishing world economy, social media has gained a place in the
marketing strategies of the leading organizations the world over. Social
media campaigns help organizations market their products and services
to a wider customer base across the globe. Though there is no
alternatives to a physical presence in a business meet, building
customer relationships on global level through face to face interaction
will require enterprises to pool in large amounts from their
exchequer. However technological innovations over the years has paved
way for a number of marketing automation solutions which
facilitates customer building and retention, market expansions, entry
into new market and launching of new products and services.
The presence of a next generation techno savvy customer helps enterprises benefit from social media and email marketing
campaigns. These effect of these campaigns are further enhanced with
virtual conferences, online catalogs, blogs and social media
networking sites. The social media enhances the effectiveness of
in-person events by using the social networking sites to share
information such as agendas, speakers, topic and event highlights. It
helps organizations to identify prospective attendees on the basis of
biographical or demographic information and customize invitations for
the event. Further, it also helps enterprises to create social teams to
spread the word across a wider public.
The
social networking sites is a forum for prospective and existing
customers to interact with one another. Enterprises with the presence
on the web join the social networking sites or create a social profile
as part of their social media campaigns.
This helps prospective customer reach out to understand the products
and services better through interactions with one another and with the
organization.
The
media irrespective of its digital or physical form, is a great method
of increasing brand awareness and customer engagement leading to long
term loyalty and boost in sales. However, in today's technologically
enabled business environment the social media plays a major role in
doing these functions. Social media campaigns which come in all shapes
and sizes gives it the uniqueness. However, irrespective of this being a
part of B2C marketing or B2B marketing automation, a set of clear objectives and laser sharp targeting is the success mantra for the social media campaigns.
Also read more on - lead generation,
Drip Campaigns
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