According
to Forrester’s marketing forecast based on an online survey conducted,
“email marketing and spending is expected to actually balloon to $2
billion by 2014”. This means that greater numbers of businesses are
looking at email marketing to offer them higher levels of
cost-effectiveness and efficiency to derive better ROI. Email marketing
has been a great source to get access to as many people as you want and
it works because it allows marketers to target their audience. Email
marketing is s data driven, it influences direct sales and it builds
relationships, loyalty and trust.
Being
an extremely cost-effective way to communicate with prospective and
existing customers, the key objective of email marketing for most
businesses is to create “brand awareness” and get as many leads as
possible. While the success of any marketing campaign depends on
delivering the right message to the right people at the right time, it
is important to have a sophisticated email marketing tool tracks and
analyzes prospect behavior based on the email campaigns run.
To
ensure maximum returns from email marketing programs, it is important
to see if the campaign is relevant and if it carries the right message.
Though these aspects may be frivolous, they are essential to determine
the success of your campaign. An interesting fact in email campaigns is
that “if 8 out of 10 people read your email subject and from address,
only 2 will read the rest.” If that is the case, then you need to ensure
that your subject line is pertinent to the reader, and arresting to
retain their interest. This makes it vital to arm your email campaign
with a solid database would ensure better leads.
An effective integration of your email marketing with your social media campaigns
can add that extra push to your campaign. The social media site is an
effective email marketing platform that provides beneficial
contributions. Through the social media sites it is possible to send
promotional emails to capture the attention of the customers. While it
helps maintain a long relationship with loyal customers, it also helps
reach out to a larger audience effectively using this marketing strategy
without making large investments.
The right execution of an effective email marketing
campaign would certainly bring in added benefits. Effective email
marketing allows companies to proactively communicate with their
existing customers instead of passively waiting for them to return to
your Web site, visit your store or office, call you on the phone, etc.
With email marketing you can solidify existing relationships, initiate
new ones, and convert your one-time visitors, buyers, and members into
repeat business and long-term customers.
Go
ahead and announce recent developments and new products and services to
your prospective customers. Reinforce your sales pipelines, and give
your business an email marketing edge.
Also read more on - Lead Scoring Model, marketing funnel, Search Engine Optimization Tools
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