Marketing Automation Software- Get Qualified Leads to Sales

Today the business environment is highly competitive and volatile. Everyday there are new entrants who raise the level of competition in an industry.  Therefore, to survive in this fiercely competitive business environment, existing players as well as new entrants must come up with effective strategies to entice new customers and maintain existing ones. The best means to achieve this is through the implementation of an effective lead generation process.

Wikipedia defines lead generation as “the generation of consumer interest or inquiry into products or services of a business.” However, lead generation is not just about generating leads but quality leads, which in course of time turn into customers.  Hence, one of the important goals of the marketing team is to deliver better qualified leads to the sales team. However, to generate quality leads, the quality of the lead generation process implemented must be good. And the quality of the lead generation process is determined by people, processes and technology.

Often the sales and the marketing team take a beating in the technology aspect. This is because the most lead generation solutions that they use provide incomplete and outdated information on the leads, which are of little or no use to the marketing and the sales team. As the marketing and the sales team need better qualified leads, they should deploy marketing automation software that automates the lead generation process to capture qualified leads rich with information. Here is a look at some of its advantages.

• Identifies high value prospects and decision makers
• Provides real insights into a website visitor’s intent
• Procures actionable intelligence to convert a visitor into a qualified sales lead
• Relieves the inside sales teams from time consuming prospecting tasks
• Offers direct integration with sales pipeline software and process
• Provides improved conversion rates, sales performance and efficiency
• Helps to separate the high intent ready to buy leads from the low intent just looking for info leads
• Drives effective collaboration methodologies
• Enables knowledge sharing across the organization to bridge the gap between sales and marketing
• Identifies anonymous website visitors and intelligently analyzes their interests and intent to enable a targeted sales approach
• Provides the sales team the opportunity to make a personalized connection with qualified prospects in real-time
• Identifies where prospects are in the buying process through sophisticated behavior analysis

Thus, a best of the breed solution can drive sales by delivering increased number of qualified leads, faster lead conversion and prioritization of opportunities along with decision makers’ contact information.

Read more on - Marketing Automation, Lead Management System

Increase your Sales Conversions With Effective Lead Generation Solutions

Keeping the sales pipeline well-supplied with qualified leads is critical in any business. It is important to put in place a lead generation system that really works for you,utilizing proven strategies to lure in more clients, while at the same time maximizing the full potential of your target market.The objective goal of a lead generation campaign is to bring more people not only into the sales funnel, but all the way through it. Successful lead generation requires more than just an opportunity to connect. Without a lead generation strategy, it is impossible to generate good leads

For many marketing teams today, lead generation is a common challenge. Most businesses try to use progressive ways and techniques to connect with their customers.If you are not converting prospects into leads and acquiring customers, then it is most certain that your marketing activities may not be garnering the necessary results. naturally understand that response time is crucial to bolstering close rates. Delayed responses and unproductive callback attempt lower close rate

The key to an effective lead generation is to keep in constant touch with your prospects using a series of ongoing communications and offers throughout your prospective customers' consideration processes. Effective lead generation solutions ensure that your campaigns flexible, so that your messages can be adjusted to the changing market trends and demands. Take the help of a  powerful channel partner marketing program you can greatly improve the sales efficiency of your team.Most of the times tracking the effectiveness of marketing campaigns can be difficult and expensive if inappropriate systems are used for online advertising, marketing, website analytics, etc. It is always best to adopt a sophisticated marketing automation technology to drive efficiency.

Most service providers have strategic and selective methods and and are proficient in identifying and calling into only those target companies that meet the required  standards and engage in conversations with the correct decision makers. They also are well versed in doing away with ineffective strategies in the lead generation and lead nurturing process, as they adhere to successful demand generation methodology that  helps organizations a solid sales pipeline with qualified sales leads and warm opportunities from real prospects.

Increase your sales conversation with a good lead management solution. Partner with a service provider that offers optimized and integrated lead management and nurturing practices. Ensure a smooth process that facilitates your sales force to concentrate on selling effectively. With qualified lead generation leveraging efficiencies, increase your sales conversions with better qualified leads.  

Read more on - Lead Management System , marketing funnel